Beehive

An 18% increase in conversion has been seen on landing pages that use social proof. Seeing a key ingredient in creating pages that are as sweet and sticky as honey, the Beehive team was born. They set out to enable marketers to quickly and easily add social media content to their landing pages - making the buzz! 

Our first step was to understand how marketers work. How do they work development teams to get messaging out to the site? What tools do they use in their workflow? What are some of the breakdowns and hurdles they face in their day-to-day work?

After studying marketers, their habits, and the apps they use, we developed several concepts on paper. These were refined a bit and discussed again with marketers. After iterating on paper, we prototyped the ideas.

After building prototypes we went back to the end-users to get their understanding of how it worked and see if it met their needs.

Now with a good grasp of what will fly with these marketing folks, The team began building the first version and testing for any and all types of bugs. Doing weekly reviews with customers enabled the team to make adjustments along the way. 

Working alongside 3 developers and a QA engineer, we launched the product after countless hours of testing and refinement. The product was used to deliver social media posts throughout many of TurboTax's campaigns and promotions.